For

• Executives with some basic knowledge in marketing

• Entrepreneurs who have their own business or willing to have a business in future

• MBA / Masters students who have one business degree

Hope all of you are doing great! Sorry for keeping the blog inactive for quite

some time.We’re glad to inform you that NetValue Brand Consultancy has an

official website now. Please visit www.netvaluebd.com to know more about us. You’ll find out what we’ve been up to with our workshops, our workshop calendar, interesting brand quiz, helpful brand-building tips….and lots more!! You can also write to us with your queries using our Brand Hotline service.

And, we’ll also be posting in this blog from time to time….

Take care!!

Date-

8th & 15th of Decmeber 2007

Venue-

The Advertising Club Dhaka

              H # 666 (old) 28 (new)

             Rd # 33 (old) 11 (new)

             Dhanmondi R/A

Fee-

4000/ person. Lunch & refreshment is included in the course fee for 2 days

For-

• Brand Managers
• People with some basic knowledge of marketing & branding
• Entrepreneurs who have businesses of their own or who would like to own a business in the future
• Masters/ MBA students who have one business degree

Methodology-

• Interactive & participatory approach to learning
• In-class assignment- solving case studies relevant to the topics taught
• Over-night home assignment
• In-class analysis & discussion

What can be learnt from the course?

1. Role of differentiation in branding and how to create differentiation in your branding, what can be good differentiators etc
2. How to create desired brand experience through 360 degree branding- using eyes, touch, smell, taste & hearing to create sustainable brands
3. How to make compoetition irrelevant through value innovation & create sustainable competitive advantage
4. How to promote your brand wiothout advertising, through other innovative tactics
5. Brand Fundamentals 2.0- How to make product, packaging, pricing & promotion decisions based on Brand proposition
6. How to  create & maintain brand positioning
7. Some of the 22 Immutable Laws of Branding & its application
8. Exceptional ways to do brand marketing, with relevant global & local examples
9. Examples of successful & failed brand cases & discussions
10. 10 guidelines for building stromg brands 

What is unique about this course?

1. Learnings from successful & global brands and their applications in the context of Bangladeshi brand
2. Great tips & suggestions from renowned global Brand gurus
3.  In-depth case analysis & solving for easy understanding of the concepts
4.  Case studies – involving both local and international brand experience

Payment Methods:-

•  Pay Order or Cheque payable to NetValue. 

• Pay Order Should be payable to 'NetValue' Bank Asia, Uttara Branch. A/c No. 0153 3000 616

• Cash

Professional Brand Management

Profile of Course Conductor

Shahriar Amin is currently working as Brand Manager in one of the largest corporate houses in Bangladesh.

He is a graduate of Institute of Business Administration (IBA) and has extensive, hands on experience in launching international brands, brand positioning & re-positioning, brand communication strategy development & execution, advertisement preparing, new business development etc. in Bangladeshi market.

He created a new brand building model called “Brand Building 2.0”, which is a great tool for managing brands and customized for Bangladesh. Also, he is the creator of the first brand related blogs (http://shammograffity.wordpress.com) in Bangladesh and creator of “The Longest Brand Marketing Idea Chain in the World” movement where he distributes knowledge on branding related topics for Bangladeshi business students and businessmen.  

He is a regular guest presenter, trainer and speaker in various universities, workshops and seminars on different topics on branding. As an independent brand expert, he is also an active contributor in all the leading business publications in Bangladesh like – The Executive Times and The Economic Times. He also takes regular training on different topics in different bdjobs.com organized trainings.  During his professional life, he worked closely with internationally renowned brand consultants on different issues like internal marketing and brand re-positioning.   

What can be learnt from this course?  

1.      Basics of branding – what is a brand, how to create a brand, learning all the essential concepts  like – Brand Positioning, Brand Personality, Brand Differentiation etc.

2.      10 deadly branding mistakes that we do everyday in Bangladesh and how to avoid them

3.      How to increase your brand market share in a competitive market

4.      How to launch a new brand in Bangladesh 

5.      How to use media effectively to create favorable image for your brand

6.      How to ensure you are one step ahead of your competition

7.      How to conduct ground-breaking marketing at zero / low cost

8.      Successful Brand Analysis – learning how the biggest brands in Bangladesh became successful

9.      10 latest brand trends that is currently shaping the world of brands

10.  10 latest customer trends which will present what are the new opportunities in Bangladesh 

11.  How to retain customers through effective CRM (Customer Relations Management)

12.  Hot to ensure proper return on investment (ROI) of your advertisement

13.  How to make fantastic advertisements and brand slogans

14.  How to be innovative in your branding practices

15.  How to do exceptional internal marketing     

What is unique about this course?  

1.      This 2 day crash course is equivalent to a professional diploma course on branding which usually takes around 3 months

2.      All Bangladeshi examples will be given and all learning / recommendations will be provided based on Bangladeshi market scenario

3.       This course combines the best learning of 4 separate areas – Marketing Management, Brand Management, Advertising, and CRM

4.      The participants will get a detailed list of books, publications, websites and study plan to further their knowledge in future after completion of the course

5.      By attending this course, participants will become knowledgeable about all the essential tools and lessons required to develop fantastic brands in Bangladesh   

Date

November 9 and November 16 (2 days)

Venue 

The Advertising Club Dhaka

Level # 3

House # 666

Road # 33

Dhanmondia R/A

Course Fee

Tk. 2500 (Excluding Vat and Tax)

Payment Method  

Payment can be made in any one of the following methods:-

• Cheque or Pay Order made payable to ‘NetValue’, and send it to
  NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230

• Deposit the course fee in any Branch of Bank Asia, made payable to:-

o        Bank Asia, Uttara Branch.

o        Account Number- 0153 3000 616

o        Account Name- NetValue, Uttara Branch. After depositing the fee, please send the deposit receipt to NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230. And then confirm your name & payment through e-mail at netvaluebd@gmail.com

• AdClub Office, Dhanmondi. 9th Nov (From 1 p.m – 4 p.m)

For details or any sort of assistance call 01714003080

Certificates shall be awarded after successful completion of the course

Package A- Tk. 500/ 7 articles; you will get one article everyday for one week, through e-mail.

Package B- Tk. 1000/ 15 articles; you will get one article everyday for two weeks, through e-mail.

Package C- Tk. 2000/ 30 articles; you will get one article everyday for one month.

Package D- Tk. 100 each; you pay as you purchase

 Profile of the CEO & Chief Consultant

Our CEO & Chief Consultant is Mr. Mushtaque Ahmed. He is one of the leading marketing personnel in the country and the creator of renowned Brands such as PepsGel, Genisol, Camelia. He has over 20 years experience in Marketing. He is the ex-faculty of IBA, East West University, where he taught Brand Management. He is currently the Acting MD of Adcomm.

 What can we do for you?

•        Give you one stop marketing solutions for all your marketing related needs

•        Help you develop your brand

•        Help you asses your learning need and help you to solve that need

•        Give tangible solutions for your marketing problems and initiatives

•        Help you learn all the latest marketing related learning without losing a minute of your workday

•        Help you learn new things at any method suited for you

•        Help you evaluate whether what you are doing is actually the best thing for you or not

•        Reduce your training cost into half at least

 Packages- we have something for everyone      

• Our training packages:-

1. Brand Health Checkup
2. Quick Fix
3. Knowledge Pills 
4. Learn Global, Save Cost
5. SME Solutions
6. Lunch Training
7. Pentagon of Value Workshop
8. Turn to Gold 

• Our consultancy services:-

1. Next Level 
2. Business Development Package
3. Launch Pad 

• Additional package:- 

1. Marketing Hotline

Our latest work 

• Took part in the Brand Forum held in April, where our CEO & Chief Consultant, Mr. Mushtaque Ahmed delivered a speech on ‘The Pentagon of Value’ – our proprietary brand model that is an extension of the 4 Ps of Marketing & talks about the five value dimensions necessary to build a brand.
• Conducted Brand workshops in Asian University and East West University
• Conducted a brand workshop for a Educational Consultancy firm called  STEPS
• Currently working on marketing & promotional campaign for a newly-opened educational institution
• Currently working on the re-branding of a big restaurant in Dhaka
• Conducted a Four-day course on Advanced Brand Management from 8th-29th September
• Scheduled to conduct a session on Brand, named ‘Brand new Brand Building’ in North South University, in October

For those of you who visit the blog everyday, or every other day, must have been really disappointed that there haven’t been any postings for the past one month. Well, we were trying to do something different with our blog.

We thought that since we don’t have a proper website, we’d use the blog to keep you informed about NetValue’s trainings & workshops, different packages that we have on offer and our recent & upcoming activities. So, where will you see marketing & brand ideas being posted? For those of you who have Facebook accounts, please join the Group ‘Brand Hotline’ where we discuss key branding issues, reveal interesting facts & anecdotes about world-famous brands, and share ideas on Brand Marketing. The link for the Facebook group is:

http://www.facebook.com/group.php?gid=5375335508

So, from now on, if you wanna know something about NetValue or our upcoming trainings & workshops, or any of our packages that might be appropriate for your company or yourself, please log on to this blog which will be kept updated. You can use the comments section to send in your queries or any suggestions.

Both the blog and the facebook group will be your source of information about NetValue from now on…

Thanks everyone!!

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