Creating Brand Value

 For

 

 

• Executives with some basic knowledge in marketing

• Entrepreneurs who have their own business or willing to have a business in future

• MBA / Masters students who have one business degree

 

 

Hello everyone!!

Hope all of you are doing great! Sorry for keeping the blog inactive for quite

some time.We’re glad to inform you that NetValue Brand Consultancy has an

official website now. Please visit www.netvaluebd.com to know more about us. You’ll find out what we’ve been up to with our workshops, our workshop calendar, interesting brand quiz, helpful brand-building tips….and lots more!! You can also write to us with your queries using our Brand Hotline service.

And, we’ll also be posting in this blog from time to time….

Take care!!

As part of the regular brand & marketing session, brandvan @dclub, The Advertising Club Dhaka & NetValue are going to conduct a two-day course on Advanced Brand Management. Please find the details below:-

Date-

8th & 15th of Decmeber 2007

Venue-

The Advertising Club Dhaka

              H # 666 (old) 28 (new)

             Rd # 33 (old) 11 (new)

             Dhanmondi R/A

Fee-

4000/ person. Lunch & refreshment is included in the course fee for 2 days

For-

• Brand Managers
• People with some basic knowledge of marketing & branding
• Entrepreneurs who have businesses of their own or who would like to own a business in the future
• Masters/ MBA students who have one business degree

Methodology-

• Interactive & participatory approach to learning
• In-class assignment- solving case studies relevant to the topics taught
• Over-night home assignment
• In-class analysis & discussion

What can be learnt from the course?

1. Role of differentiation in branding and how to create differentiation in your branding, what can be good differentiators etc
2. How to create desired brand experience through 360 degree branding- using eyes, touch, smell, taste & hearing to create sustainable brands
3. How to make compoetition irrelevant through value innovation & create sustainable competitive advantage
4. How to promote your brand wiothout advertising, through other innovative tactics
5. Brand Fundamentals 2.0- How to make product, packaging, pricing & promotion decisions based on Brand proposition
6. How to  create & maintain brand positioning
7. Some of the 22 Immutable Laws of Branding & its application
8. Exceptional ways to do brand marketing, with relevant global & local examples
9. Examples of successful & failed brand cases & discussions
10. 10 guidelines for building stromg brands 

What is unique about this course?

1. Learnings from successful & global brands and their applications in the context of Bangladeshi brand
2. Great tips & suggestions from renowned global Brand gurus
3.  In-depth case analysis & solving for easy understanding of the concepts
4.  Case studies – involving both local and international brand experience

Payment Methods:-

•  Pay Order or Cheque payable to NetValue. 

• Pay Order Should be payable to 'NetValue' Bank Asia, Uttara Branch. A/c No. 0153 3000 616

• Cash

Get Knowledge about all the essential tools and lessons required to develop Advertising of Bangladesh

23rd Nov (1 day) \ 10.00 am to 5.00 pm

For

• Students

• Entrepreneurs

• Professionals

• People with some prior knowledge of marketing

• People already working in the advertising field or who are interested

Fees

• BDT 1,500 (Excluding VAT & Tax) with tea break & lunch

Methodology

• Learning through interactive games and group sessions

• Participative and interactive, through analysis & discussion

• Practical sessions to practice what the learning is

What can be learnt ?

• Some basics of advertising like client servicing, strategic planning, how to create great ads and dealing with media- the numbers game

• The laws of advertising that you must absolutely, positively know

• Advertising mistakes that most people make and how to avoid them

• What are the main advertising media & how each can be used to suit your brand

• Some great examples of local & global advertising

• How to create wonderful advertising within a limited budget

• Analysis & discussion of some local & global advertising

• Great advertising does not necessarily mean big budget

• How to avoid some common advertising pitfalls

• Dismiss some common myths surrounding advertising

What is unique about this course?

• In addition to learning some advertising basics, you will also get some great advice to be successful at advertising

• The participants will get a detailed list of books, publications, websites and study plan to further their knowledge in future after completion of the course

CERTIFICATES WILL BE AWARDED UPON THE SUCESSFUL COMPLETION OF THE COURSE

AD CLUB
house # 666 (old), 28 (new)
road # 33 (old), 11 (new)
dhanmondi R/A, dhaka-1209

Contact \ Rizwana Tasneem \ cell 01714003080 \ email netvaluebd@gmail.com

Payment Method:-

Payment can be made in any one of the following methods:- Cheque or Pay Order made payable to ‘NetValue’, and send it to NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230 Deposit the course fee in any Branch of Bank Asia, made payable to:- o       Bank Asia, Uttara Branch. o       Account Number- 0153 3000 616o      Account Name- NetValue, Uttara Branch. After depositing the fee, please send the deposit receipt to NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230. And then confirm your name & payment through e-mail at netvaluebd@gmail.com

 

As part of its regular brand marketing and advertising learning session “Saturday @ Adclub”, the Advertising Club Dhaka and NetValue Training & Consultancy are conducting a 2-day crash course on how to build powerful brands in Bangladesh. Please find the course details and other information below.  If you are interested to complete this course, please confirm by sending an e-mail to netvaluebd@gmail.com or confirm through phone by calling at this number 01714-003080

Course Name

Professional Brand Management

Profile of Course Conductor

Shahriar Amin is currently working as Brand Manager in one of the largest corporate houses in Bangladesh.

He is a graduate of Institute of Business Administration (IBA) and has extensive, hands on experience in launching international brands, brand positioning & re-positioning, brand communication strategy development & execution, advertisement preparing, new business development etc. in Bangladeshi market.

He created a new brand building model called “Brand Building 2.0”, which is a great tool for managing brands and customized for Bangladesh. Also, he is the creator of the first brand related blogs (http://shammograffity.wordpress.com) in Bangladesh and creator of “The Longest Brand Marketing Idea Chain in the World” movement where he distributes knowledge on branding related topics for Bangladeshi business students and businessmen.  

He is a regular guest presenter, trainer and speaker in various universities, workshops and seminars on different topics on branding. As an independent brand expert, he is also an active contributor in all the leading business publications in Bangladesh like – The Executive Times and The Economic Times. He also takes regular training on different topics in different bdjobs.com organized trainings.  During his professional life, he worked closely with internationally renowned brand consultants on different issues like internal marketing and brand re-positioning.   

What can be learnt from this course?  

1.      Basics of branding – what is a brand, how to create a brand, learning all the essential concepts  like – Brand Positioning, Brand Personality, Brand Differentiation etc.

2.      10 deadly branding mistakes that we do everyday in Bangladesh and how to avoid them

3.      How to increase your brand market share in a competitive market

4.      How to launch a new brand in Bangladesh 

5.      How to use media effectively to create favorable image for your brand

6.      How to ensure you are one step ahead of your competition

7.      How to conduct ground-breaking marketing at zero / low cost

8.      Successful Brand Analysis – learning how the biggest brands in Bangladesh became successful

9.      10 latest brand trends that is currently shaping the world of brands

10.  10 latest customer trends which will present what are the new opportunities in Bangladesh 

11.  How to retain customers through effective CRM (Customer Relations Management)

12.  Hot to ensure proper return on investment (ROI) of your advertisement

13.  How to make fantastic advertisements and brand slogans

14.  How to be innovative in your branding practices

15.  How to do exceptional internal marketing     

What is unique about this course?  

1.      This 2 day crash course is equivalent to a professional diploma course on branding which usually takes around 3 months

2.      All Bangladeshi examples will be given and all learning / recommendations will be provided based on Bangladeshi market scenario

3.       This course combines the best learning of 4 separate areas – Marketing Management, Brand Management, Advertising, and CRM

4.      The participants will get a detailed list of books, publications, websites and study plan to further their knowledge in future after completion of the course

5.      By attending this course, participants will become knowledgeable about all the essential tools and lessons required to develop fantastic brands in Bangladesh   

Date

November 9 and November 16 (2 days)

Venue 

The Advertising Club Dhaka

Level # 3

House # 666

Road # 33

Dhanmondia R/A

Course Fee

Tk. 2500 (Excluding Vat and Tax)

Payment Method  

Payment can be made in any one of the following methods:-

• Cheque or Pay Order made payable to ‘NetValue’, and send it to
  NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230

• Deposit the course fee in any Branch of Bank Asia, made payable to:-

o        Bank Asia, Uttara Branch.

o        Account Number- 0153 3000 616

o        Account Name- NetValue, Uttara Branch. After depositing the fee, please send the deposit receipt to NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230. And then confirm your name & payment through e-mail at netvaluebd@gmail.com

• AdClub Office, Dhanmondi. 9th Nov (From 1 p.m – 4 p.m)

For details or any sort of assistance call 01714003080

Certificates shall be awarded after successful completion of the course

The following are 30 Knowledge Pills we have on offer at the moment:-

Knowledge Pills Topics

How to be successful at internal marketing

How to give an appropriate name to your brand

How to be successful at Customer Relations Management

17 tips to conduct successful word-of-mouth marketing

How to successfully differentiate your business

How to change old organizational structure and culture and introduce the new ones

How to create a super brand

How to create a brand guideline

How to create an emotionally powerful brand

How to successfully create brand and line extension

How to learn the basics of advertisements

How to create fantastic advertisements

How to be the most innovative company

How to launch & develop brands

How to manage brand portfolio & architecture

Find customer insight and use it to develop brands in 6 easy steps

10 power rules of brand building

13 basic brand concepts that everyone should know

How to use all 5 senses to create and increase brand equity

How to grow a business from scratch by using the tools of branding

17 tips to market your brand to youth segment

How to build and maintain a brand through Public Relations

How to find growth opportunities and utilize them to outperform competition

How to create buzz around your brand

10 deadly marketing sins and how to avoid them

33 tips for using non-traditional and innovative media

How Small and Medium (SME) enterprises can adopt branding

21 steps to increase your personal brand value

How to make advertising that sells products and works for your brand

30 innovative promotion ideas and how to use them

How to create desired brand experience through 360 degree branding

Knowledge Pills is one of the unique packages offered by NetValue. This package consists of interesting facts & information on different marketing & brand concepts and is presented in 3-6 pages. The topics vary from brand to advertising to PR to customer relationship management. The writings are based on research gathered from different books, magazines, websites and the essential concepts from these sources are condensed into a relevant reading material for you. So, you get insights on a certain brand marketing topic everyday, delivered to you in your e-mail. It is a subscription-based package and there are four options to choose from:-

 

Package A- Tk. 500/ 7 articles; you will get one article everyday for one week, through e-mail.

Package B- Tk. 1000/ 15 articles; you will get one article everyday for two weeks, through e-mail.

Package C- Tk. 2000/ 30 articles; you will get one article everyday for one month.

Package D- Tk. 100 each; you pay as you purchase

NetValue is like your second marketing team with an objective solution and recommendation about your performance. We provide 360^° marketing solutions to companies of all sizes and help you create value for your brand.

 Profile of the CEO & Chief Consultant

Our CEO & Chief Consultant is Mr. Mushtaque Ahmed. He is one of the leading marketing personnel in the country and the creator of renowned Brands such as PepsGel, Genisol, Camelia. He has over 20 years experience in Marketing. He is the ex-faculty of IBA, East West University, where he taught Brand Management. He is currently the Acting MD of Adcomm.

 What can we do for you?

•        Give you one stop marketing solutions for all your marketing related needs

•        Help you develop your brand

•        Help you asses your learning need and help you to solve that need

•        Give tangible solutions for your marketing problems and initiatives

•        Help you learn all the latest marketing related learning without losing a minute of your workday

•        Help you learn new things at any method suited for you

•        Help you evaluate whether what you are doing is actually the best thing for you or not

•        Reduce your training cost into half at least

 Packages- we have something for everyone      

• Our training packages:-

1. Brand Health Checkup
2. Quick Fix
3. Knowledge Pills 
4. Learn Global, Save Cost
5. SME Solutions
6. Lunch Training
7. Pentagon of Value Workshop
8. Turn to Gold 

• Our consultancy services:-

1. Next Level 
2. Business Development Package
3. Launch Pad 

• Additional package:- 

1. Marketing Hotline

Our latest work 

• Took part in the Brand Forum held in April, where our CEO & Chief Consultant, Mr. Mushtaque Ahmed delivered a speech on ‘The Pentagon of Value’ – our proprietary brand model that is an extension of the 4 Ps of Marketing & talks about the five value dimensions necessary to build a brand.
• Conducted Brand workshops in Asian University and East West University
• Conducted a brand workshop for a Educational Consultancy firm called  STEPS
• Currently working on marketing & promotional campaign for a newly-opened educational institution
• Currently working on the re-branding of a big restaurant in Dhaka
• Conducted a Four-day course on Advanced Brand Management from 8th-29th September
• Scheduled to conduct a session on Brand, named ‘Brand new Brand Building’ in North South University, in October

   

Hey everyone!!

For those of you who visit the blog everyday, or every other day, must have been really disappointed that there haven’t been any postings for the past one month. Well, we were trying to do something different with our blog.

We thought that since we don’t have a proper website, we’d use the blog to keep you informed about NetValue’s trainings & workshops, different packages that we have on offer and our recent & upcoming activities. So, where will you see marketing & brand ideas being posted? For those of you who have Facebook accounts, please join the Group ‘Brand Hotline’ where we discuss key branding issues, reveal interesting facts & anecdotes about world-famous brands, and share ideas on Brand Marketing. The link for the Facebook group is:

http://www.facebook.com/group.php?gid=5375335508

So, from now on, if you wanna know something about NetValue or our upcoming trainings & workshops, or any of our packages that might be appropriate for your company or yourself, please log on to this blog which will be kept updated. You can use the comments section to send in your queries or any suggestions.

Both the blog and the facebook group will be your source of information about NetValue from now on…

Thanks everyone!!

For years, prescription drug boxes have traditionally been white. Crowded pharmacy dispensaries are often a sea of white, which makes it difficult to distinguish between different medicines, strengths, and quantities. 

Our local Pharmaceutical companies can tap into this opportunity by adopting a new color-coded packaging system, designed to reduce the possibility of dispensing errors.

A bold yet simple color system would enable pharmacists to quickly distinguish between various drugs. This color code would visually instruct the pharmacists before they even read the text on each box. A strak two-color system would use one color for the box, with a single stripe in a different colour to denote the strength.

This packaging system would have simplicity, quick restocking potential, and enhanced safety.