Workshop on Professional Brand Management June 10, 2008
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For
• Executives with some basic knowledge in marketing
• Entrepreneurs who have their own business or willing to have a business in future
• MBA / Masters students who have one business degree
• BDT 2,000 with tea breaks and lunch
Methodology
• Learning through interactive games and group sessions
• Participative and interactive
• Practical sessions to practice what the learning is
What can be learnt:-
• 10 deadly branding mistakes that we do everyday in Bangladesh and how to avoid them
• How to increase your brand market share in a competitive market
• How to launch a new brand in Bangladesh
• How to use media effectively to create favorable image for your brand
• How to ensure you are one step ahead of your competition
• How to conduct ground-breaking marketing at zero / low cost
• Successful Brand Analysis – learning how the biggest brands in Bangladesh became successful
• 10 latest customer trends which will present what are the new opportunities in Bangladesh
• How to ensure proper return on investment (ROI) of your advertisement
What is unique about this course:-
• This 2 day crash course is equivalent to a professional diploma course on branding which usually takes around 3 months
• All Bangladeshi examples will be given and all learning / recommendations will be provided based on Bangladeshi market scenario
• This course combines the best learning of 4 separate areas – Marketing Management, Brand Management, Advertising, and CRM
• The participants will get a detailed list of books, publications, websites and study plan to further their knowledge in future after completion of the course
Venue:-
The Adver tising Club Dhaka \ L evel #3 \ Road #33 \ Hous e #666 \ Dhanmondi \ Dhaka 1205
Cheque, Bank Draft or Pay Order should be made out to “NetValue, Bank Asia, Uttara Branch”
Contact:-
Rizwana Tasneem\ cell 01714-003080 \ email:- netvaluebd@gmail.com; web:- www.netvaluebd.com (look under Upcoming Activities)