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Advanced Brand Management Course- 8th & 15th of Dec ‘07 December 4, 2007

Posted by Mustaque Ahmed in Regular Discussions.
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As part of the regular brand & marketing session, brandvan @dclub, The Advertising Club Dhaka & NetValue are going to conduct a two-day course on Advanced Brand Management. Please find the details below:-

Date-

8th & 15th of Decmeber 2007

Venue-

The Advertising Club Dhaka

              H # 666 (old) 28 (new)

             Rd # 33 (old) 11 (new)

             Dhanmondi R/A

Fee-

4000/ person. Lunch & refreshment is included in the course fee for 2 days

For-

  • Brand Managers
  • People with some basic knowledge of marketing & branding
  • Entrepreneurs who have businesses of their own or who would like to own a business in the future
  • Masters/ MBA students who have one business degree

Methodology-

  • Interactive & participatory approach to learning
  • In-class assignment- solving case studies relevant to the topics taught
  • Over-night home assignment
  • In-class analysis & discussion

What can be learnt from the course?

  1. Role of differentiation in branding and how to create differentiation in your branding, what can be good differentiators etc
  2. How to create desired brand experience through 360 degree branding- using eyes, touch, smell, taste & hearing to create sustainable brands
  3. How to make compoetition irrelevant through value innovation & create sustainable competitive advantage
  4. How to promote your brand wiothout advertising, through other innovative tactics
  5. Brand Fundamentals 2.0- How to make product, packaging, pricing & promotion decisions based on Brand proposition
  6. How to  create & maintain brand positioning
  7. Some of the 22 Immutable Laws of Branding & its application
  8. Exceptional ways to do brand marketing, with relevant global & local examples
  9. Examples of successful & failed brand cases & discussions
  10. 10 guidelines for building stromg brands 

What is unique about this course?

  1. Learnings from successful & global brands and their applications in the context of Bangladeshi brand
  2. Great tips & suggestions from renowned global Brand gurus
  3.  In-depth case analysis & solving for easy understanding of the concepts
  4.  Case studies – involving both local and international brand experience

Payment Methods:-

    •  Pay Order or Cheque payable to NetValue. 
    • Pay Order Should be payable to 'NetValue' Bank Asia, Uttara Branch. A/c No. 0153 3000 616
    • Cash