Creating Brand Value

As part of its regular brand marketing and advertising learning session “Saturday @ Adclub”, the Advertising Club Dhaka and NetValue Training & Consultancy are conducting a 2-day crash course on how to build powerful brands in Bangladesh. Please find the course details and other information below.  If you are interested to complete this course, please confirm by sending an e-mail to netvaluebd@gmail.com or confirm through phone by calling at this number 01714-003080

Course Name

Professional Brand Management

Profile of Course Conductor

Shahriar Amin is currently working as Brand Manager in one of the largest corporate houses in Bangladesh.

He is a graduate of Institute of Business Administration (IBA) and has extensive, hands on experience in launching international brands, brand positioning & re-positioning, brand communication strategy development & execution, advertisement preparing, new business development etc. in Bangladeshi market.

He created a new brand building model called “Brand Building 2.0”, which is a great tool for managing brands and customized for Bangladesh. Also, he is the creator of the first brand related blogs (http://shammograffity.wordpress.com) in Bangladesh and creator of “The Longest Brand Marketing Idea Chain in the World” movement where he distributes knowledge on branding related topics for Bangladeshi business students and businessmen.  

He is a regular guest presenter, trainer and speaker in various universities, workshops and seminars on different topics on branding. As an independent brand expert, he is also an active contributor in all the leading business publications in Bangladesh like – The Executive Times and The Economic Times. He also takes regular training on different topics in different bdjobs.com organized trainings.  During his professional life, he worked closely with internationally renowned brand consultants on different issues like internal marketing and brand re-positioning.   

What can be learnt from this course?  

1.      Basics of branding – what is a brand, how to create a brand, learning all the essential concepts  like – Brand Positioning, Brand Personality, Brand Differentiation etc.

2.      10 deadly branding mistakes that we do everyday in Bangladesh and how to avoid them

3.      How to increase your brand market share in a competitive market

4.      How to launch a new brand in Bangladesh 

5.      How to use media effectively to create favorable image for your brand

6.      How to ensure you are one step ahead of your competition

7.      How to conduct ground-breaking marketing at zero / low cost

8.      Successful Brand Analysis – learning how the biggest brands in Bangladesh became successful

9.      10 latest brand trends that is currently shaping the world of brands

10.  10 latest customer trends which will present what are the new opportunities in Bangladesh 

11.  How to retain customers through effective CRM (Customer Relations Management)

12.  Hot to ensure proper return on investment (ROI) of your advertisement

13.  How to make fantastic advertisements and brand slogans

14.  How to be innovative in your branding practices

15.  How to do exceptional internal marketing     

What is unique about this course?  

1.      This 2 day crash course is equivalent to a professional diploma course on branding which usually takes around 3 months

2.      All Bangladeshi examples will be given and all learning / recommendations will be provided based on Bangladeshi market scenario

3.       This course combines the best learning of 4 separate areas – Marketing Management, Brand Management, Advertising, and CRM

4.      The participants will get a detailed list of books, publications, websites and study plan to further their knowledge in future after completion of the course

5.      By attending this course, participants will become knowledgeable about all the essential tools and lessons required to develop fantastic brands in Bangladesh   

Date

November 9 and November 16 (2 days)

Venue 

The Advertising Club Dhaka

Level # 3

House # 666

Road # 33

Dhanmondia R/A

Course Fee

Tk. 2500 (Excluding Vat and Tax)

Payment Method  

Payment can be made in any one of the following methods:-

• Cheque or Pay Order made payable to ‘NetValue’, and send it to
  NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230

• Deposit the course fee in any Branch of Bank Asia, made payable to:-

o        Bank Asia, Uttara Branch.

o        Account Number- 0153 3000 616

o        Account Name- NetValue, Uttara Branch. After depositing the fee, please send the deposit receipt to NetValue, House # 54, Rd # 9C, Sector # 5, Uttara, Dhaka-1230. And then confirm your name & payment through e-mail at netvaluebd@gmail.com

• AdClub Office, Dhanmondi. 9th Nov (From 1 p.m – 4 p.m)

For details or any sort of assistance call 01714003080

Certificates shall be awarded after successful completion of the course