Creating Brand Value

Let’s face it. The appeal of mass advertising is dying. Experienced consumers couldn’t care less about commercials, ads, banners and other fancy wording & imagery that are forced upon them . So it’s high time that marketers move onto more interesting ways of igniting conversations between corporations & consumers.

Another alternative, called tryvertising is all about  consumers becoming familiar with new products by actually trying thme out. 

Nestle already does it with Nescafe, by arranging promotional campaigns in universities, letting consumers try out their coffee or other beverage.

A bit more about the old type of tryvertising we’re all familiar with: free shampoo samples in magazines, or point of sale promotion in a supermarket. The challenge has always been a certain lack of relevance: there’s no guarantee that the samples are actually being tried out  at the right time, at the right place & by the right target audience.

Opportunities to explore

1. Waiting areas:- who likes to wait? It seems like life is a waiting game….at the bus stop, at the dentist, queue at the cinema….So, the beverage companies can have coffee machines that can offer the people waiting a freshly brewed cup of coffee. It’s ten times more relevant than a billboard trying to show the aromas.

2. Hotels:- many new hotels are springing up in the city. So, they can tie up with the high-end furniture companies and have their rooms furnished by these local furniture companies

Tryvertising has already taken off and is one of the most effective new ways of pitching your products to consumers