What color is your brand? June 19, 2007
Posted by Mustaque Ahmed in Regular Discussions.trackback
If you were to gift your wife or girlfriend a piece of jewellery in a blue box, she wouldn’t even have to look inside to feel happy & special. She’d know that whatever the piece of jeweley, it’s from the very best. That’s right- it’s from Tiffany, the New York jeweller whose name has become synonymous with luxury, exclusivity & authenticity. The blue box adds the luster because the recipien knows it’s from Tiffany.
Color is one of the most essential component part of the brand-building process because it’s the most visible first point of communication. Colors create concrete associations and it’s these associations that are important for your brand.
However, sometime, the attention to color can go a bit too far. Beware when you wear an item of clothing from fashion giant Burberry when vising pubs in central London. You will be ostracized because British hooligans have adopted the Burberry colors as their form of identification. Must be a real fix for the company, huh?
Do your customers know it’s you only by looking at the color of your brand? Where do you stand in the color spectrum?
do u have asolition to a similar problem mushtaq