Doing it just right!- Kellogg June 12, 2007
Posted by Mustaque Ahmed in Regular Discussions.trackback
Kellogg is a brilliant example of a company that has not limited itself to the sense of sight & taste only. They have also appealed to our sense of sound. Now you might be wondering what could sound possibly have anything to do with a breakfast cereal? Well, Kellogg placed a lot of emphasis on the crunchiness of the cornflakes and considers that to be a success criteria for their brand.
The company has spent years experimenting with the link between crunch & taste. They had a Danish commercial music laboratory create a highly distinctive crunchy sound, exclusively for Kellogg’s cornflakes and had it patented just like their logo & recipe. The particular sound & feel of the crunch was immediately identified by consumers as being Kellogg’s and the day the company introduced their new cruch to the market, their brand moved up the ladder.
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